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Sales & Marketing: Marketing
Director, Digital Media and Content - New York City FC (New York, NY)

JOB TITLE: Director, Digital Media and Content

DEPARTMENT: Marketing

REPORTING TO: Vice President, Marketing, Media, FRM

LOCATION: New York, NY

NEW YORK CITY FOOTBALL CLUB OVERVIEW:

As the 20th member of Major League Soccer, NYCFC strives to be the new benchmark for professional soccer in the United States. With the support of majority owner City Football Group (owners of Manchester City, Melbourne City and Yokohama F. Marinos) as well as minority owner, the New York Yankees, NYCFC kicked off the third season in club history in March 2017 at Yankee Stadium.

POSITION OVERVIEW:

The position is responsible for the management and strategy of the club’s digital media and content.  The ideal candidate must have a strong background in producing and developing content to build brands using multimedia platforms.  The position is accountable for the overall quality, traffic growth, fan engagement and brand integration on social and digital platforms.

PRIMARY DUTIES:

  • Design and execute a comprehensive digital media strategy and content plan for all channels to support strategic business objectives by infusing digital recommendations into broader marketing plans that drive fan engagement, build brand awareness, drive ticket sales, tune-in and commercial activity
  • Lead the digital, social media and mobile strategies, collaborating with sporting, marketing, ticket sales, partnerships, community relations and communications
  • Work closely with marketing and partnership teams on co-creation for fan driven content
  • Responsible for tracking and reporting data, impressions and engagement across all digital and social media platforms
  • Oversee management of team website, including website development, content strategy and execution
  • Lead the development of a team mobile application(s)
  • Ensure all content and production elements are on brand with team guidelines
  • Identify monetization opportunities and work with partnerships, ticket sales and e-commerce to drive revenue via team digital, social and mobile platforms
  • Establish and maintain processes to ensure effective and timely execution across all digital platforms
  • Manage digital media and content budget and staff
  • Work with all internal departments to ensure delivery and fulfillment of promised deliverables and assets, including but not limited to:  Sponsorship Sales, Community Relations, Marketing and Ticket Sales
  • Work in conjunction with MLS on any/all league initiatives, as well as to ensure NYCFC is abiding by all league rules
  • Work with broadcast partners as needed
  • Manage and create relationships with media companies (i.e. google, Facebook, snapchat, etc.)

REQUIREMENTS/CHARACTERISTICS:

  • Bachelor’s degree in digital media, marketing, sports management, or related field
  • At least five years working in digital media for a major team and/or league or major brand
  • Hands on production experience (video, social and written content) and ability to mentor team to advance skills
  • Strong work ethic, team oriented attitude and enthusiastic about creating to the success of the organization and department
  • Ability to lead and execute a content plan to drive fan engagement, build brand awareness, drive ticket sales, tune-in and revenue
  • Ability to build relationships and infuse self and group across the business
  • Ability to tap into global resource to ensure best practices are being observed
  • Must be detail-orientated, ability to handle multiple tasks in a timely and professional manner, be well organized and able to prioritize efficiently, and take initiative
  • Strong understanding of digital media from back end to front end management and execution
  • Must have experience working on various content management systems, with intermediate experience in XHTML, HTML, PHP, XML and CSS
  • Must have expertise in operating video cameras and editing in Adobe Premiere Pro
  • Must have experience working with Adobe Creative Suite
  • Must possess familiarity with analytics tools (Omniture, Google Analytics, Web Trends, etc.) and interpreting data
  • Ability to work flexible hours including evenings, weekends and holidays, if necessary
  • Must be able to travel when required

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