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Communications: Internet Communications
Manager, Social Media - New York City FC (New York, NY)

JOB TITLE: Manager, Social Media


REPORTING TO: Director, Digital Marketing

LOCATION:   New York, NY


As the 20th member of Major League Soccer, NYCFC is the new benchmark for professional soccer teams in the United States. The team began play in March 2015 and their inaugural campaign is being played in Yankee stadium.


The Social Media Manager role will include managing New York City FC (NYCFC) social media channels, conversing in online forums on behalf of the brand, producing interactive content, fostering and growing our social media community and reporting on social insights and metrics. This person will act as the voice of NYCFC in social media, and will develop innovative, strategic plans that will sustain and build our fans, followers, and engagement to be the best in Major League Soccer (MLS). The ideal candidate must have experience working in social media for a professional team, league, or sports organization, is passionate about social media and is very knowledgeable about soccer, MLS and NYCFC. 


  • Write, edit and produce daily content for NYCFC social media channels
  • Actively engage with social communities on a daily basis and build relationships with fans, influencers and community leaders
  • Research, plan and propose tactics for social media networks (Facebook, Twitter, Instagram, Snapchat and other emerging platforms) to drive following, engagement and revenue
  • Execute and manage paid social media advertising on Facebook and Twitter to drive revenue, following and engagement
  • Assist in development and execution of digital sponsorship opportunities as well as monitor best practices and trends in digital partnership
  • Lead Social Influencer marketing and communication
  • Manage social media contests, promotions and giveaways
  • Stay abreast of industry trends and digital advancements, especially within the sports and entertainment industry
  • Track and analyze social media performance and provide weekly social media reports for review
  • Cover all NYCFC home and away games (travel required), as well as select events
  • Assist in content creation for
  • Develop and maintain working knowledge of the Content Management Systems (CMS) used to manage
  • Assist in the development of strategic plans for driving ticket sales through social media
  • Work with NYCFC graphic designer to assist in the design and development of creative for social/digital platforms
  • Collaborate and communicate with digital content team, ticket sales, graphic designers, PR, team operations and marketing
  • Assist with additional responsibilities as needed


  • Bachelor’s degree
  • A minimum of 3-5+ years of proven social media experience, preferably for a sports and entertainment property
  • Thorough knowledge of soccer, NYCFC and MLS
  • Immersed in social networks (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Google Plus, YouTube, Pinterest, Tumblr and others)
  • Ability to be an internal advocate for social media
  • Excellent writing skills
  • Deadline-oriented; experience at getting projects done quickly, with high standards of quality
  • Intense passion for helping NYCFC grow social media aspects of the business
  • Ability to work flexible hours, including evenings, weekends, and holidays, as necessary
  • Strong interpersonal communication skills
  • Ability to solve problems in high pressure situations with tight deadlines
  • Candidate may be required to provide specific examples of their work

Note: When you apply for this job online, you will be required to answer the following questions:

1. How many years of social media experience do you have?
2. Have you worked in social media for a sports and entertainment property? If so, please list.

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